Monocle Comics and Coffee Brand Character

To highlight the fun nature of the Monocle Comics and Coffee shop, it was important to make a brand character that has an element of dynamism while also still fitting the environment of the store. To successfully introduce the character, they were incorporated into various designs and signage. These designs were then mocked up to show how they would work in the store itself, leaving Monocle with an enhanced, cohesive re-brand involving the new character.