The Grinch X Amazon Prime PSA

To create a memorable PSA regarding holiday package theft, Amazon can collaborate with the popular holiday property, Dr. Seuss’ The Grinch. Returning to the original book’s color scheme creates a sense of nostalgia and high contrast to draw attention to key parts of the PSA. Keyframe animation through After Effects guarantees smooth movement and cuts down on the time of hand animating while also still leaving room for a handmade feel. I revisited this project to refine some rough edges and guarantee it was in its best format, and it was a great way to learn character rigging, sound design, and proper artwork prep.